Mastering Marketing Fundamentals
Creating an End-to-End Content Strategy
PROJECT 1
CREATE YOUR FRAMEWORK
Map out your goals, KPIs, value proposition & audience for promoting a business
Making Social Media Work for Your Business
Generating ROI from Social Media Advertising
Making Your Content Search Engine-Friendly SEO
PROJECT 2
CREATE MARKETING CONTENT
Draft & publish professional-grade blog & social content to promote your business
Finding Buyers with Search Engine Marketing
Demystifying Display & Video Advertising
Nurturing Sales Through Email Campaigns
Measuring Your Campaigns with Google Analytics
PROJECT3
LAUNCH A FACEBOOK CAMPAIGN
Devise and set up a complete ad campaign in Facebook Business Manager