As Founder, Senior Consultant, and Managing Director, led sales initiatives, spearheaded strategic projects in marketing, CRM, and digital transformation, and personally managed key projects with my teams, enhancing client engagement.

• Collaborated with C-level executives and multidisciplinary teams, delivering projects on time and within budget, securing contracts up to €2M annually.

•Key Projects:

- Porsche AG, Germany (2024 – 2025): Orchestrated strategic alignment of Salesforce campaigns between headquarters and EMEA markets, enhancing client engagement; partnered with C-level executives to align global and regional priorities.

- Boehringer Ingelheim, Germany/USA (2022 – 2024): Stream Lead for integrating AI tools (Zaidyn) into the CRM ecosystem, reducing marketing costs by 25% and increasing Adobe Campaign ROI by 15%; supervised a team of 7 consultants.

- BMW, Germany (2021 – 2022): Developed a €15M e-commerce strategy for mobile channels (in-app and in-car), increasing user engagement by 30%; coordinated a team of 12 consultants.

- Sanofi, Austria (2020 – 2021): Optimized CRM processes (Veeva), improving operational efficiency by 10%.

- Zürcher Kantonalbank, Switzerland (2020): Deployed Adobe Campaign, enhancing campaign outcomes by 12% through scalable solutions.

- Nespresso (Nestlé), Switzerland (2013 – 2020): Automated global campaigns, increasing open/click-through rates by 15% and reactivating 30% of unsubscribed clients; reduced analysis costs by 20% via a shared service center.